Videos

In this short video Fran Connelley chats about the three most common problems she's seeing with Strategic Planning in the Australian disability sector. If your Board is about to hold a “Strategic Planning Day” then this may help you avoid some of them. https://www.fcmarketing.com.au

This is another video which we cut for the Interactive PDF, The Workplace Culture & the NDIS Workbook - a digital companion for Fran Connelley's new book. We thought it might help more people if we share it publicly. In this video, Fran provides an outline of the process she follows in her workshops that helps organisations drive positive change via the internal brand. It’s a marketer’s approach to culture change that ties values to behaviours - and it works. It’s an inside-out, top down approach that applies marketing concepts to address the actual employee experience. Some people might call it a ‘behavioural model’. Fran takes the view that quality is a sub-set of culture. As a result, it’s culture (not compliance) that determines the quality of both the customer and employee experience. https://www.fcmarketing.com.au

The purpose of this video is to provide some broader context to the massive challenges facing disability providers in the wake of the NDIS. It’s one of a few videos included in Fran Connelley's Interactive PDF, The Workplace Culture & the NDIS Workbook - a digital companion to her new book which is coming out later this month (there’s also exercises, templates, discussion guides etc). We thought it would be helpful to share it more publicly as we know that many CEOs are struggling to help their Boards understand the scale an implications of the change agenda facing providers. https://www.fcmarketing.com.au

This is the first in a series of free videos we’ve produced to help more non-profits navigate the strategic and marketing challenges presented by the NDIS. They’re intended to just be short, fast insights for non-profit leaders. We really hope they help – if you think they add value please share them. You can sign up for the full series at https://www.fcmarketing.com.au/blog About the Presenter - Fran Connelley, MFIA, CEO of FC Marketing Fran Connelley is a strategic marketer, author, facilitator and speaker. She is passionate about using marketing principles to improve the customer and employee experience in today’s non-profit sector. Over the last 20 years, as CEO of FC Marketing, she has worked with many well-known non-profits to build their brands and diversify their revenue. Her bestselling book, ‘How to Thrive under the NDIS’ is now in its 7th reprint. Her new book, ‘Workplace Culture and the NDIS’ will be released November 2019. (To purchase and pre-order books go to https://www.fcmarketing.com.au/books). She is currently working with disability providers across NSW, Victoria and Queensland. Fran has been a presenter for the Australian Institute of Company Directors, Connecting Up, Cerebral Palsy Alliance, Scope Australia, CatholicCare and many more.

This is the second in a series of free videos we’ve produced to help more non-profits navigate the NDIS. Understanding the customer’s actual 360 degree experience of your organisation is critical. You can sign up for the full series at https://www.fcmarketing.com.au/blog About the Presenter - Fran Connelley, MFIA, CEO of FC Marketing Fran Connelley is a strategic marketer, author, facilitator and speaker. She is passionate about using marketing principles to improve the customer and employee experience in today’s non-profit sector. Over the last 20 years, as CEO of FC Marketing, she has worked with many well-known non-profits to build their brands and diversify their revenue. Her bestselling book, ‘How to Thrive under the NDIS’ is now in its 7th reprint. Her new book, ‘Workplace Culture and the NDIS’ will be released November 2019. (To purchase and pre-order books go to https://www.fcmarketing.com.au/books). She is currently working with disability providers across NSW, Victoria and Queensland. Fran has been a presenter for the Australian Institute of Company Directors, Connecting Up, Cerebral Palsy Alliance, Scope Australia, CatholicCare and many more.

How you define marketing makes all the difference! In this video we look at how to help disability support workers and therapists embrace marketing. You can sign up for the full series at https://www.fcmarketing.com.au/blog About the Presenter - Fran Connelley, MFIA, CEO of FC Marketing Fran Connelley is a strategic marketer, author, facilitator and speaker. She is passionate about using marketing principles to improve the customer and employee experience in today’s non-profit sector. Over the last 20 years, as CEO of FC Marketing, she has worked with many well-known non-profits to build their brands and diversify their revenue. Her bestselling book, ‘How to Thrive under the NDIS’ is now in its 7th reprint. Her new book, ‘Workplace Culture and the NDIS’ will be released November 2019. (You can purchase and pre order books here https://www.fcmarketing.com.au/books). She is currently working with disability providers across NSW, Victoria and Queensland. Fran has been a presenter for the Australian Institute of Company Directors, Connecting Up, Cerebral Palsy Alliance, Scope Australia, CatholicCare and many more.

In this video we look at the forces at play in the current disability market and discuss the role of market research and how to find your ideal niche. The bottom line is – without reliable market data you’re planning in a vacuum. You can sign up for the full series at https://www.fcmarketing.com.au/blog About the Presenter - Fran Connelley, MFIA, CEO of FC Marketing Fran Connelley is a strategic marketer, author, facilitator and speaker. She is passionate about using marketing principles to improve the customer and employee experience in today’s non-profit sector. Over the last 20 years, as CEO of FC Marketing, she has worked with many well-known non-profits to build their brands and diversify their revenue. Her bestselling book, ‘How to Thrive under the NDIS’ is now in its 7th reprint. Her new book, ‘Workplace Culture and the NDIS’ will be released November 2019. (You can purchase and pre order books here https://www.fcmarketing.com.au/books). She is currently working with disability providers across NSW, Victoria and Queensland. Fran has been a presenter for the Australian Institute of Company Directors, Connecting Up, Cerebral Palsy Alliance, Scope Australia, CatholicCare and many more.

In this video we look at how to avoid being lost in the sea of homogenous mainstream marketing in the current disability market. You can sign up for the full series at https://www.fcmarketing.com.au/blog About the Presenter - Fran Connelley, MFIA, CEO of FC Marketing Fran Connelley is a strategic marketer, author, facilitator and speaker. She is passionate about using marketing principles to improve the customer and employee experience in today’s non-profit sector. Over the last 20 years, as CEO of FC Marketing, she has worked with many well-known non-profits to build their brands and diversify their revenue. Her bestselling book, ‘How to Thrive under the NDIS’ is now in its 7th reprint. Her new book, ‘Workplace Culture and the NDIS’ will be released November 2019. (You can purchase and pre order books here https://www.fcmarketing.com.au/books). She is currently working with disability providers across NSW, Victoria and Queensland. Fran has been a presenter for the Australian Institute of Company Directors, Connecting Up, Cerebral Palsy Alliance, Scope Australia, CatholicCare and many more.

In this video we look at the December 2017 data from the excellent State of the Sector report from the peak body, National Disability Services. Fran discusses the new “three tier” disability market and the opportunities and challenges it brings. You can sign up for the full series at https://www.fcmarketing.com.au/blog About the Presenter - Fran Connelley, MFIA, CEO of FC Marketing Fran Connelley is a strategic marketer, author, facilitator and speaker. She is passionate about using marketing principles to improve the customer and employee experience in today’s non-profit sector. Over the last 20 years, as CEO of FC Marketing, she has worked with many well-known non-profits to build their brands and diversify their revenue. Her bestselling book, ‘How to Thrive under the NDIS’ is now in its 7th reprint. Her new book, ‘Workplace Culture and the NDIS’ will be released November 2019. (You can purchase and pre order books here https://www.fcmarketing.com.au/books). She is currently working with disability providers across NSW, Victoria and Queensland. Fran has been a presenter for the Australian Institute of Company Directors, Connecting Up, Cerebral Palsy Alliance, Scope Australia, CatholicCare and many more.